Music has always been a part of our life since the 20th century and has been augmented with the rapid advancement of technology. As the famous band Queen’s iconic lyric, ‘all they heard was radio gaga’ during the 1960s and 1970s, which led to the radio listener to have the freedom to imagine what song lyrics really meant. The advent of music videos, however, completely changed the music industry as it allowed for a better and more stimulating way of captivating the listener to get hooked onto the song and enjoy it to a greater extent. The story of music videos is a long and intriguing one, but here are just some of the defining moments that changed the way music videos are made, which in turn changed the music industry altogether.
The Genesis Of The 70s
As a way of enticing consumers to purchase their records and singles, many artists and record labels pursued in video promotions, which saw the performance of a particular song from the album with vivid visuals. This resulted in many to yearn for the album before it all sold out in local record shops. Moreover, these visuals, although vivid made it feel like a story is been told with a closer connection to the listener, thus making these promotional music videos a welcoming addition to the television programmes.
The 24 Hour Music Video Channel
It is, however, during the 80s that music videos became a trend in the regular household and was best portrayed with the 24 hour music video channel ‘MTV’. Ironically playing ‘Video Killed the Radio Star’ by The Buggles, music videos allowed people to understand the deeper meaning of their favourite songs and sing along while imitating the various dance moves portrayed in the video. The 24 hour MTV channel that showed music videos eventually aired more reality shows, as opposed to music videos, which resulted in the dip in music sales. However, the change in MTV did not render music videos a thing of the past.
The Digital Age
Artists began extending their music video production and referred it to as ‘short movies’. Michael Jackson’s ‘Thriller’ is one great example that portrayed exactly what the artist wanted to show. The choreographed dancing zombies were an instant hit with the masses, which resulted in more than 60million records sold worldwide. This was taken a step further when brands would place their latest and greatest products in the music videos, effectively making artists brand ambassadors too. With the introduction of online digital streaming media, such as YouTube and VEVO, the demand for music videos has reached greater heights, where artists have compelled to a produce a video when a hit single is composed.
Music videos in the present day and age are synonymous to many an individual and have changed to a great extent, with artists using new and innovative ways of creating videos, which in turn could lead to more sales too. All in all, the importance of music videos in our day to day lives is here to stay.